I recently wrote an article called ‘Setup Live Webcams In Your Radio Station Studio For Under £150‘, and this is the follow-up. Now you can find out how to make the videos look good whilst staying on the same strict budget.

1. LED Lighting

I cannot stress how much of a difference this has made to videos I’ve worked on. Not only does it add a bit of ambiance to your studio, but you can set the colours to your station colours too.

If you’ve got a technician to hand with some spare time, you can probably connect them up to your mic faders so the LED lighting acts as a mic signal.

You can find these in all sorts of places for a varying price. If you know any electronic retailers about to go out of business (hint hint) then you’ll be able to pick them up cheap. It’s important for safety reasons not to get cheap ones from China. Click here to go to the ones I’ve found.

2. Microphone Covers

Not everyone can afford a set of branded covers. You can often only buy in bulk and that doesn’t keep cost low if you’re running on a budget. Something small you can do to get around this is to just buy some covers that are the same colours as your brand. They’ll be far cheaper and will add to the overall impact of the studio.

You can also follow tip number 4, and then whenever you record video make sure both are in the shot. This way the association with your logo and that colour will be there, and just as good as if the logo was on the microphone cover.

3. Studio Clock

I love a free solution to a problem. You can find a wide variety of free bits of software to add a studio clock to your wall. If you’ve got a spare monitor knocking about you can connect it to a spare PCor Rasberry PI. I’ve found this piece of free software from www.radiotool.uk who are offering a whole clock plus integration for indicator lights like the mic, travel, ads, etc.

Now, not all free versions will let you add a logo or a splash of colour, but from a viewers point of view, this will do wonders. The more lights and screens you can put up the better, and if they’re free, why not?

4. Branded Computer Background

You’d be shocked at how many stations don’t put a background on their computers. Whenever you’re about to film something just close down some of the screens and let your massive logo shine through. They’re really easy to make too, and you can often get it done in a couple of minutes.

To find the size you’ll need, head over to your computer display settings. The resolution of the screen will be displayed there.

5. Lighting

We’ve already looked at LED strip lighting, but have you ever considered professional studio lights? You don’t need a whole rig built into the ceiling with a light show that would give Broadway a run for its money. What lighting you choose depends on how you film in the studio and what you’re doing too.

If you do a lot of handheld smartphone bits to Twitter or Instagram it might be worth investing in a light for your phone. You can buy lights specifically designed to slide over the top of your phone to light you up when you’re in selfie mode. Maybe you use the webcam setup I talked about in this article? Using some clamps and LED film lights you can actually create the same effect as the smartphone lights, but with more of a built-in feel.

Should you need them, softbox studio lights are also a wise option for larger productions, but beware, these aren’t for constant use. They’ll leave your studio feeling like an oven, and actually, they’re more costly than you need if you’re only using them for a short period daily.